How shelves actually work
Every market stocks, prices and displays differently. Seeing it firsthand is faster than any report on how a category behaves.
Travel diaryPeople met
The journey
Twenty-two countries, mostly for work, occasionally not. Markets read best in person — how a shop is stocked, what a distributor complains about, which brand is at eye level. The rest is holiday.
On the road
Countries travelled22
ContinentsMultiple
Visas heldUS B1/B2 · Canada
Industries observed on the ground4
Travel diary
Twenty-two countries
Photos to be added. Drop them into images/travel/, run tools\build-gallery.ps1, then write a caption for each in assets/js/gallery.js.
Celebrity meets
People met along the way
Photos to be added. Drop them into images/celebrity/, run tools\build-gallery.ps1, then write a caption for each in assets/js/gallery.js.
Why it matters at work
Travel as market research
Geopolitics, up close
A long-standing interest in geopolitical development — which is also why the Hyundai leadership deck ended up with a monthly India-outlook dashboard attached.
Distributors talk
The most useful thing about being in a market is that people tell you what is not in the numbers yet.